Infographic builds a data story as a designed page — the chart, the callouts, the hierarchy that makes a number-heavy argument readable. It's the template for turning data into a picture someone actually reads.
What an infographic run builds
Brief it with the story — "the year's churn by plan tier: the numbers, the shape of the drop, one takeaway" — and the agent builds the page: the chart forms, the callouts, the headline, the source line. The result renders in the document viewer — the page as it will print or post.
The story, not just the chart
An infographic isn't a chart dump — it's an argument in visual order: the headline says the takeaway, the chart shows it, the callouts name the important numbers. The template builds the whole shape, so the page reads top-to-bottom as the story, not as a dashboard.
Steering an infographic
Same steering as any result — the chart, the copy and the order are all in the files:
- ⌥-click a chart or a callout, comment on the exact spot ("this number should lead")
- Follow-ups for structure ("add a comparison bar for last year")
- Tweaks for the parameters — accent, density, chart emphasis
- Versions — a different chart form, or a different story order, kept side by side
What it's good at
- Report visuals — the chart page inside a longer document
- Stakeholder one-pagers — the numbers that carry an argument
- Social data posts — a designed stat page for a feed
- Process diagrams — a flow made readable as a page
Exporting
Infographics export to PNG or PDF at the page size — for a deck, a report, a post. The files stay in the project for the next number-set or the next take.
Tip: Brief the takeaway first — "the drop is worse on the starter tier" gives the design a shape; a chart brief with no story lands a chart with no argument.