Animation builds a motion piece — a title card, a logo animation, a looping element for a site — as real markup-driven motion you can play, scrub and export. It's the template for work that moves.
What an animation run builds
Brief it like a motion brief — "a title card that draws itself on, three seconds, quiet" — and the agent builds the piece and opens it in the animation player: the canvas, the timeline, play/pause and the frame controls. The motion is real — driven by the files, not a baked video — so the player scrubs the actual animation.
Play it straight through, pause on a frame, or scrub the timeline to read the motion beat by beat — the same inspection a motion pass deserves.
Real motion, steerable
Because the animation is code, it steers like any result — the timing, the easing, the elements that move are all in the files, so a follow-up reshapes them:
- ⌥-click the element, comment on the motion itself ("this should ease out, not cut")
- Follow-ups for the beats ("hold the logo a beat longer before the word")
- Versions to try a different motion take on the same piece
- Tweaks for the parameters the piece exposes (speed, easing strength)
What it's good at
- Title cards and logos — the drawn-on, the fade-in, the reveal
- Loading and empty states — the small motion that makes an app feel alive
- Social loops — short, looping pieces for posts and ads
- Micro-interactions — a button's press, a toggle's flip, shown as a piece
Animation vs a video of it
The player shows the animation — motion driven by the files, inspectable frame by frame. A video export bakes it — a flat file for sharing or embedding where motion can't run live. Both matter: the live piece for working, the video for sending.
Exporting
Animations export to MP4 — baked at the piece's length and size for sharing, posting or embedding — plus the source files for the next steer. The video export is a render of the real motion, not a screen recording.
Tip: Brief the beat, not just the look — "draw on, hold, resolve" gives the motion a shape; "make it animate" leaves the timing to chance, and timing is what makes motion feel designed.